Don’t get me wrong. I’m in no ways puritanical. I can’t wait to talk sex with my kids. (Well, you know what I mean.) But it freaks me out that a lot of young girls on TV today resemble blow-up dolls. And it freaked me out when I heard a preschooler at the store the other day ask her mom, “Do I look hot?” Uh, no. You look four.

In the new book, So Sexy So Soon, authors Diane Levin, PhD, and Jean Kilbourne, EdD, make a powerful point. While it’s totally normal and natural for young kids to be curious about sex, what’s not okay is for kids to be increasingly bombarded with sexual messages they don’t understand.