As a micro enterprise, your limited resources require that you channel your efforts effectively. You have to grasp the particular social media’s usefulness for your business in order to use it properly.
As well, to sustain your competitive edge it is necessary to limit the social media tools you use - using a blog and Twitter well is better than doing Facebook, MySpace, blogging, and Twitter - it just fritters away your time.
As importantly, those social media tools or services that you decide to have a presence in or with, you must give a sign of life regularly. Sending tweets every other week might not be so helpful. Posting every other month an entry on the enterprise’s blog does not do much good either.
Do the little things but do them well. Moreover, the number of unique visitors may mean little. In turn, 10 customers reading your blog and developing more trust in your expertise may be critical.
” unified communications - what it means with Twitter, Friendfeed, Stumble Upon, Del.icio.us