My future colleague, luminary Charlene Li, has already proven the value of ROI, but for me, it’s not needed, I could do an ROI report, convert to time spent, opportunities gained, and business won, but I think I’d be missing some of the point. Why? I already see an ROI in blogging, I don’t need to measure, it’s brought me so many friends, so many contacts, it would be silly to measure."

— Jeremiah Owyang