Note that podcasting became a hot category without the help of a large company. Instead, it began with the demand side supplying itself.

Now watch for big companies to jump in, and for businesses of all sizes to start making money. And watch for most of that money being made because of podcasting’s open standards and open source components, rather than with them.

It will eventually become clear to everybody that there is far more money being made because of open source than with open source. This is what we have to remember every time somebody asks, “How can you make money with (open source product)?” The answer is, “You don’t make money with it. You make money because of it.”