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In some ways, this is a sad but reliable indicator that the social media market is maturing. Demand is high, supplier of competent and experienced consultants is low, and companies lack the knowledge to accurately assess the actual level of expertise of the individuals or agencies they are considering engaging. Thus they choose to work with those individuals or agencies who sound most impressive. (I’m sure they also look at track record, but for many that is either absent or not a reliable indicator.) Thanks to a widespread corporate culture that values unintelligible jargon, it’s the talkers who get hired, rather than the walkers.

It seems to me from casual observation that those people who understand social media, are pragmatic about it’s capabilities and who talk about it in plain English are now falling into a new out-group in opposition to the in-group of jargon-spouting charlatans. This is something that’s been coming on for a while. Frankly, I’m surprised it’s taken this long.

"

Strange Attractor » Blog Archive » The curse of social media jargon
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The job of the social media consultant is to act as a bridge between the social media in-group (developers, designers, community managers, other social media experts, etc) and its out-group (clients). At my best, I take the ideas, concepts and examples of social media and I express them in a way that I hope out-group members can understand."

Strange Attractor » Blog Archive » The curse of social media jargon
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Friday, November 6th 2009
Real love amounts to withholding the truth, even when you’re offered the perfect opportunity to hurt someone’s feelings"

— David Sedaris (Dress Your Family in Corduroy and Denim) (via kari-shma)
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Tell everyone what you want to do and someone will want to help you do it."

— W. Clement Stone (via kari-shma)
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ferrydust:

silentsigh: skysignal | naughtybookworm | ache
“Pain is inevitable; suffering is optional.” —Greta Randolph

ferrydust:

silentsigh: skysignal | naughtybookworm | ache

“Pain is inevitable; suffering is optional.” —Greta Randolph

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Communication. It’s the first thing we really learn in life. Funny thing is, once we grow up, learn our words and really start talking the harder it becomes to know what to say. Or how to ask for what we really need."

— Greys Anatomy (via kari-shma)
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ambivalence:

ihatemyinterests:

stereotypecaster:

pwnator:

lickystickypickyme:

Wise men.Orwell and Huxley.
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ambivalence:

ihatemyinterests:

(via gypsydreams)
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ferrydust:

atomische: Atomische : Needles
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Logic will get you from A to Z; imagination will get you everywhere."

— Albert Einstein (via kari-shma) (via purplepeace) (via ferrydust)
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kari-shma:

(via i <3 Light)
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We have a good life when we manage to live with both satisfied and unsatisfied needs, when we are not obsessed by what is beyond our reach."

— Kjell Magne Bondevik (via kari-shma)
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benoitmeunier:

Les commentaires à gauche, les fonctions de partage à droite avec les billets semblables: ça marche! > http://www.uxbooth.com/blog/the-future-of-interface-design/

benoitmeunier:

Les commentaires à gauche, les fonctions de partage à droite avec les billets semblables: ça marche! > http://www.uxbooth.com/blog/the-future-of-interface-design/

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